Friday, September 7, 2012

Red Bull Crashed drafting athletes!

Red Bull Crashed Ice in Quebec City 2012

One of my longest standing clients is Red Bull and my most favourite of all the programs we help support Red Bull with media relations is Red Bull Crashed Ice – a combination of hockey, boardercross, and downhill skiing.  You will not find a bigger fan of this sport than this girl right here!  Even a southern girl can get into the epic amazingness of ice cross's unbelievable to watch and experience in person and I could not give these athletes more props and respect for the kind of skill and gumption they have to want to participate. 

This year, the Red Bull Crashed Ice World Series is bigger than ever – charging into Canada for the first time ever with two races in the true north!  The season opens in Niagara Falls, ON, against the breathtaking and spectacular natural backdrop of the magnificent falls, and the heart-pumping, thrilling season will come to a close with the sport's most iconic stop in the heart of Quebec City, QC.  If you’ve never seen it, it’s definitely a sight to behold.  Take a peek at the video below to get a taste of the heart-pumping action.

Registration is on now until September 30, 2012 on – Canadians should register for the chance to take on the ultimate battle to the bottom!  If you're an adrenaline junkie, this sport is for you -- give it a whirl, I'm sure you'll become as addicted as I am to it! :)

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