Thursday, September 6, 2012

#FNO Toronto

For the first time in the true north, Fashion's Night Out (FNO) hit Toronto! Originally created in New York City in 2009 to celebrate fashion, restore consumer confidence, and boost the industry's economy during the recession, FNO is now a global initiative which made its official debut in Toronto tonight. Stores along Bloor Street as well as various retailers in malls like Yorkdale and Eaton Centre participated in thelate night shopping event running from 6 - 11 PM with stores featuring in-store DJs, beverages and other fun freebies.  Legendary Holt Refrew also shut down Bloor Street from Bay to Yonge for a street party to celebrate its 175th anniversary to coincide with FNO.

Confetti lining Bloor Street
Holt Renfrew's Bloor Street Block Party
Lauren & Jodi checking out H&M

I met up with some friends to check out the scene on Bloor, and it was definitely a fashion paradise. Music was blaring and fashionistas from far and wide walked up and down Bloor to see and be seen, partaking of specially branded Diet Coke and hot pink popcorn in celebration of Holts. Crowds rushed in and out of Holts and other stores along the way to check out the action and shop, shop, shop.

Special hot pink caramel corn from Holt Renfrew
While I did see quite a few people leave with some great finds, at times it felt more like clubbing and less like shopping instead of a store. But there were definitely lots of people out and about, so for the first year, I think FNO did a good job of getting people to browse stores and check out what was going on – people seemed to be enjoying themselves and dancing in the streets. Looking forward to seeing how FNO grows and improves next year. Until next year #FNO!

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